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TLDR: Apple offers discounts of up to 2,300 yuan on iPhones in China amid Huawei’s competition.
Apple has launched an aggressive discounting campaign in China, offering price cuts of up to 2,300 yuan (£250) on its high-end models.
Facing Competition from Huawei
The discounting on Apple’s official Tmall site comes as the company faces increasing competition from domestic smartphone manufacturers like Huawei.
Maximum Discount on 1TB iPhone 15 Pro Max
Running from May 20 to May 28, the maximum discount applies to the 1TB iPhone 15 Pro Max. Other models have also had significant price cuts.
Comparing Prices
A 256GB iPhone 13 Pro Max can be bought for 7,949 yuan, compared to 9,999 yuan when the device was released last September. In the UK, a Sim-free version of the same model costs £1,199 from Apple’s online store.
Huawei’s Latest Launch
The increased competitive pressure on Apple comes after Huawei last month introduced its latest
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